How to Evaluate a GEO Optimization Service Provider

Because GEO is early, many providers package it as vague magic. Reliability shows up in page-level work, proof, and monitoring.

Good Signals

• They audit site structure and proof assets first.
• They explain which pages need changes and why.
• They ask for cases, FAQs, comparisons, and entity descriptions.
• They do not guarantee AI citations, but improve citation signals.
• Reports include URLs, questions, changes, and next steps.

Warning Signs

• Guaranteed rankings or citations.
• Selling only article volume.
• Ignoring technical indexability and conversion paths.

Cooperation Advice

Start with a small GEO audit and one optimized sample page before signing a monthly retainer.