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Shanghai Expo China Pavilion Digital Exhibition

Shanghai Expo Organizing Committee

digital_exhibition

DATE

LOCATION

Pudong New Area, Shanghai

AREA
2500
VISITORS
50000+
DURATION
6 months
STATUS
COMPLETED
Shanghai Expo China Pavilion Digital Exhibition

THE BRIEF

This project aims to showcase China's 5,000-year cultural heritage through digital technology, combining modern technological means to create an immersive cultural experience space for visitors.

01. THE CHALLENGE

How to comprehensively showcase China's rich cultural heritage through digital technology in a limited space? How to balance tradition and modernity so that visitors of all ages can have a good experience?

02. THE SOLUTION

We adopted a layered display design concept, combined with VR/AR technology, and created multiple themed experience zones. Through the smart guide system, visitors can choose different tour routes according to their interests. At the same time, we designed interactive games and Q&A sessions to increase participation and fun.

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