IFA English
ARCHIVED PROJECT
dreameDATE
LOCATION
BERLIN, GERMANY
AREA
170 m²
VISITORS
~6,200
DURATION
5 Days
STATUS
COMPLETED
THE BRIEF
Refining the brand identity of DREAME into a tangible, immersive spatial experience that speaks to a global audience.
01. THE CHALLENGE
Integrating complex technical demonstrations within a coherent aesthetic language while managing high foot traffic flow during the peak hours of the exhibition.
02. THE SOLUTION
We utilized a 'floating' architecture concept to maintain fluidity. By elevating key meeting zones, we maximized ground floor space for product interaction.
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