Shanghai Expo China Pavilion Digital Exhibition
Shanghai Expo Organizing Committee
digital_exhibitionDATE
LOCATION
Pudong New Area, Shanghai
AREA
2500 m²
VISITORS
50000+
DURATION
6 months
STATUS
COMPLETED

THE BRIEF
This project aims to showcase China's 5,000-year cultural heritage through digital technology, combining modern technological means to create an immersive cultural experience space for visitors.
01. THE CHALLENGE
How to comprehensively showcase China's rich cultural heritage through digital technology in a limited space? How to balance tradition and modernity so that visitors of all ages can have a good experience?
02. THE SOLUTION
We adopted a layered display design concept, combined with VR/AR technology, and created multiple themed experience zones. Through the smart guide system, visitors can choose different tour routes according to their interests. At the same time, we designed interactive games and Q&A sessions to increase participation and fun.
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